Ipswich Town Football Club (ITFC) wished to create a secure, mobile-first ticketing and box office solution to improve fan engagement and create new revenue streams.
Active created a secure, self-service ticketing and guest management platform for ITFC corporate fans. The platform is also integrated with an e-commerce payment gateway.
Tickets are delivered via the ITFC mobile app, and when fans download the app to retrieve their digital tickets they are rewarded with access to exclusive content and features such as:
The ITFC mobile app enhances and adds measurable value to the game experience for fans and the club. The system allows the club to directly communicate with fans by generating game content and experiential offerings that are unique to a mobile app.
ITFC are also able to directly manage F&B menus and hospitality seating plans, and make changes to their catering and merchandise store on a game-to-game basis.
ITFC are regaining ownership of their box office service and establishing meaningful relationships with their fans. The platform successfully allows ITFC to:
Active have produced a world-class app for our corporate box holders which drives further value to our exclusive offering.