Simple solutions that deliver big changes

Creating a secure, engaging platform that delivers successful transactions with a fantastic user experiences

The Challenge

Ipswich Town Football Club (ITFC) wished to create a secure, mobile-first ticketing and box office solution to improve fan engagement and create new revenue streams.

The Solution

Active created a secure, self-service ticketing and guest management platform for ITFC corporate fans. The platform is also integrated with an e-commerce payment gateway.

Tickets are delivered via the ITFC mobile app, and when fans download the app to retrieve their digital tickets they are rewarded with access to exclusive content and features such as:

  • Information on the games, teams, and venue.
  • Official video broadcasts and photos.
  • In-app guest management for hospitality season ticket holders.
  • In-app catering and merchandise stores.

The ITFC mobile app enhances and adds measurable value to the game experience for fans and the club. The system allows the club to directly communicate with fans by generating game content and experiential offerings that are unique to a mobile app.

ITFC are also able to directly manage F&B menus and hospitality seating plans, and make changes to their catering and merchandise store on a game-to-game basis.

The Outcome

ITFC are regaining ownership of their box office service and establishing meaningful relationships with their fans. The platform successfully allows ITFC to:

  • Achieve incremental revenue through an in-app F&B and merchandise shop for corporate hospitality.
  • Track and analyse fans’ in-app engagement (ie, what content they are viewing and/or merchandise they are buying), and capture greater statistical and behavioural data.
  • Extract opted-in data, and use the data to understand their fans and drive better marketing initiatives.
  • Capitalise on the opportunity to market in real time with push notifications to mobile.
  • Enable seamless access and secure entry into the venue through digital tickets.


  • Active have produced a world-class app for our corporate box holders which drives further value to our exclusive offering.

    Director, Ipswich Town FC