Pioneering the next step in ticketing

Combining digital ticketing, cashless bar, live digital signage and unique contextual content

The Challenge

Active Ticketing was briefed in August 2013 on a new way to experience live music. A series of events would showcase up-and-coming talent whilst using mobile technology to bring artists closer to their fans.

The Solution

Active designed the Smart Ticket App to allow artist interaction prior to the event, NFC ticketing and cashless payments during the show, and exclusive content the moment the event ended:

  • The system was configured to collect Facebook data from each person who registered for the event.
  • A user’s ‘likes’ was also stored for further analysis, as ‘likes’ represent positive interest and sentiment from a user.
  • Social sharing was tracked, enabling Samsung to identify active members of their community.
  • Login / Register, like and share buttons were added to all email communications in addition to the website.

The Outcome

The events were a resounding success, hailed as futuristic yet accessible to everyday music fans.

The futuristic-like gigs established Samsung as masters of NFC technology and smartphone event integration.

With a true understanding of what can enhance a fan’s night out at a concert, Samsung were able to create a strong, positive link between the brand and the concertgoers throughout every event.


  • The team have a unique skill set spanning technology and a knowledge of the music business. Samsung gave them a challenge and they built and delivered a solution that will re-define how people enjoy live music in future.

    Marketing Director
  • The team made a huge impact on customer engagement through mobile tickets and in gathering customer data and delivering insight that we simply didn’t have access to before.

    Head of Music Sponsorship, Samsung UK