Active Ticketing was briefed in August 2013 on a new way to experience live music. A series of events would showcase up-and-coming talent whilst using mobile technology to bring artists closer to their fans.
Active designed the Smart Ticket App to allow artist interaction prior to the event, NFC ticketing and cashless payments during the show, and exclusive content the moment the event ended:
The events were a resounding success, hailed as futuristic yet accessible to everyday music fans.
The futuristic-like gigs established Samsung as masters of NFC technology and smartphone event integration.
With a true understanding of what can enhance a fan’s night out at a concert, Samsung were able to create a strong, positive link between the brand and the concertgoers throughout every event.
The team have a unique skill set spanning technology and a knowledge of the music business. Samsung gave them a challenge and they built and delivered a solution that will re-define how people enjoy live music in future.
The team made a huge impact on customer engagement through mobile tickets and in gathering customer data and delivering insight that we simply didn’t have access to before.