As part of a successful marketing campaign, MasterCard conducts various ‘Priceless Surprises’ events throughout the year. The campaign aims to surprise MasterCard cardholders by rewarding them with free invitations to exclusive music experiences.
MasterCard wanted greater brand visibility and an increase in social media interaction at these ‘Priceless Surprises’ music events.
Active successfully created digital branding for the ‘Priceless Surprises’ music events for Kylie Minogue, Kaiser Chiefs, Ellie Goulding, and Mark Ronson.
Social media posts, tweets, and exclusive competitions were advertised in real-time on digital screens throughout the event, incentivising attendees to interact and engage with the event through their social media handles.
Yet again another stellar performance. The venue set up was a dream but you guys worked the magic. A big thank you again for all your hard work, working to our usual tight deadlines and coming up with the goods.
I just wanted to send a big thanks for your work at Pharrell. We’ve had fantastic cardholder feedback on social media- so we know they all had a ball