Active partnered with the GSMA to participate in the MMIX Summit and pioneer innovative mobile technology for the 2017 Mobile World Congress in Barcelona.

As Official Ticketing Partner for the MMIX Party – the official Mobile World Congress after party – Active successfully delivered an ingenious and secure mobile ticketing service for the MMIX Party on the 28th February at Luz de Gas Club.

GSMA-MMIX-Active plc

Prior to the party, 1,600 party guests were sent digital tickets to their mobile devices. Party guests were prompted to authenticate and access their ticket by submitting their email address or registering through Mobile Connect.

Mobile Connect is a secure, universal log-in solution that utilises a user’s mobile phone number to authenticate and grant access to applications and websites. Simply by matching the user to their mobile phone, Mobile Connect allows a quick authentication process that bypasses the need for a user to remember passwords and usernames.

Active’s mobile ticketing technology is the world’s first ticket integration to Mobile Connect. A user’s mobile phone number is a personal and unique identifier – and with integration to Mobile Connect, Active has pioneered a seamless ticketing solution that is both progressive and cutting-edge.

As soon as doors opened to the MMIX Party, party guests’ digital tickets were activated and became a ‘live’, animated ticket. Active employees banded together on the night to scan the animated tickets, giving party guests not only a sophisticated mobile ticket, but a secure and streamlined access into the venue.

The ticketing solution also collated real-time data on party guests, ensuring increased security levels as event organisers and the venue knew exactly who, and how many people, were within the party venue at all times.

With an electric performance by UK band Glass Animals, the MMIX Party ‘rocked the house’. Party guests mingled and danced, celebrating the biggest mobile event of the year thanks to Active’s mobile technology.

Martin Vidler, CTO

Active’s partnership with GSMA for the MMIX gives us the opportunity to present mobile-first ticketing solutions on the world’s biggest mobile technology stage. With secure authentication integration with the GSMA’s Mobile Connect, we are able to demonstrate a true end-to-end mobile solution for security, identity and access control.”

Concluding on the success of the MMIX Party, Active are excited to further develop their partnership with GSMA and will be returning for the 2017 Mobile World Congress events in Shanghai and Americas.