Active is proud to announce their partnership with GSMA for 2017 Mobile World Congress, the world’s largest gathering for the mobile industry, in Barcelona from the 27th February to 2nd March 2017.

For the third year running, Active is the Official Ticketing Partner for the MMIX party. As Official Ticketing Partner, Active will provide an innovative mobile ticketing application for MMIX party guests on the 28th of February at Luz De Gas Club in Barcelona.The mobile application will deliver digital tickets to party guests, enabling VIPs and standard ticket holders to retrieve their tickets and securely access the party using their mobile devices.

The mobile ticketing application will create seamless access control for party guests and demonstrate the efficiency of mobile technology – an essential tool for accessing, engaging and interacting for consumers.

Martin Vidler, CTO

Mobile is now the primary mode for accessing the internet and its reach is growing exponentially across the globe. As such, it’s time to extend that primary use to access and identification. It’s always a pleasure to use our mobile-first ticketing and access control solution at the greatest mobile event in the world.


Active will also participate as an Official Partner for the MMIX Summit on Wednesday the 1st of March. CEO Lee Booth will present at 10:30am about the challenges and opportunities for mobile ticketing. Straight after his presentation, Lee will join fellow event and entertainment experts on the Connecting Live Experiences panel session at the MMIX Summit.

Barbara Marino, CCO

Both consumers and businesses are now more open to adopting mobile technology solutions that enhance the user experience. Identity based security is fast becoming the solution to eradicating the unacceptable malicious secondary ticketing market and ensuring a secure event environment.”

The way in which consumers engage and interact with the world is changing, and mobile technology paves a new path for disseminating and distributing content, creating more immersive and interactive event experiences. As Official Ticketing Partner for the MMIX Party and keynote speaker at the MMIX Summit, Active will be at the forefront, a leader in driving innovate mobile technology at the 2017 Mobile World Congress.